Liz Chan is an award-winning, seasoned designer and collaborative team player with extensive experience in delivering sophisticated visual solutions across print, digital, branding, social media, marketing, and advertising.

Developed an award-winning brand identity and design framework for a series of point-of-care magazines, posters, digital landing pages, and counter cards each focused on a specific health condition or disease.

Tzield x Healthful Living

Developed an award-winning brand identity and design framework for a series of point-of-care magazines, posters, digital landing pages, and counter cards each focused on a specific health condition or disease.

Healthful Living Magazine

Work with client and editorial teams to create Amazon’s banner ads that would surround Oprah’s Favorite Things article package.

Oprah Daily x Amazon

A newsletter for sales teams to connect with potential advertisers, showcasing the benefits of advertising with Hearst brands, including their broad reach, engaged audience, and significant scale.

Hearst Travel Newsletter

A unique, custom-designed presentation deck for sales and marketing teams to use when pitching potential sponsors for the event.

Bicycling

A unique, custom-designed presentation deck for a client meeting.

Nike x Good Housekeeping

Conceptualized and produced custom photoshoots, and art-directed an illustrator for various advertorial pages featured across multiple Hearst titles.

L’Oréal Paris, TheraBreath, Lolli & Pops, Geico, Pilot Pens, and Five Farms

Styled and photographed models on location. Utilized imagery from shoots to maintain a consistent posting schedule, foster community engagement, and raise brand awareness and sales.

Bryland

Developed and launched an athleisure clothing brand Love Laugh Amaze (@lovelaughamaze), featuring original graphic patterns. Leveraged a 40-acre nature preserve and Central Park for content creation.

Love Laugh Amaze

Understand and align with client objectives. Create mood boards within a pre-production deck for editors to establish a clear visual direction and images to capture. Built engaging articles in MediaOS, ensuring design aligns with Hearst brands. Raise brand awareness and enhance product credibility through editorial endorsement.

Cosmo x PCA Skin
Men’s Health x EltaMD
Women’s Health x EltaMD

Conceptualized and designed various advertorial pages using stock or client supplied art, featured across multiple Hearst titles.

P&G, Maybelline, Equelle, and Sherwin Williams

Created the logo and collateral for a custom-branded event and production, and assisted with day-of photography and content capture.

Good Housekeeping x L’Oréal Paris