Liz Chan is an award-winning, seasoned designer and collaborative team player with extensive experience in delivering sophisticated visual solutions across print, digital, branding, social media, marketing, and advertising.
Developed an award-winning brand identity and design framework for a series of point-of-care magazines, posters, digital landing pages, and counter cards each focused on a specific health condition or disease.
Tzield x Healthful Living
Developed an award-winning brand identity and design framework for a series of point-of-care magazines, posters, digital landing pages, and counter cards each focused on a specific health condition or disease.
Healthful Living Magazine
Work with client and editorial teams to create Amazon’s banner ads that would surround Oprah’s Favorite Things article package.
Oprah Daily x Amazon
A newsletter for sales teams to connect with potential advertisers, showcasing the benefits of advertising with Hearst brands, including their broad reach, engaged audience, and significant scale.
Hearst Travel Newsletter
A unique, custom-designed presentation deck for sales and marketing teams to use when pitching potential sponsors for the event.
Bicycling
A unique, custom-designed presentation deck for a client meeting.
Nike x Good Housekeeping
Conceptualized and produced custom photoshoots, and art-directed an illustrator for various advertorial pages featured across multiple Hearst titles.
L’Oréal Paris, TheraBreath, Lolli & Pops, Geico, Pilot Pens, and Five Farms
Styled and photographed models on location. Utilized imagery from shoots to maintain a consistent posting schedule, foster community engagement, and raise brand awareness and sales.
Bryland
Developed and launched an athleisure clothing brand Love Laugh Amaze (@lovelaughamaze), featuring original graphic patterns. Leveraged a 40-acre nature preserve and Central Park for content creation.
Love Laugh Amaze
Understand and align with client objectives. Create mood boards within a pre-production deck for editors to establish a clear visual direction and images to capture. Built engaging articles in MediaOS, ensuring design aligns with Hearst brands. Raise brand awareness and enhance product credibility through editorial endorsement.
Cosmo x PCA Skin
Men’s Health x EltaMD
Women’s Health x EltaMD
Conceptualized and designed various advertorial pages using stock or client supplied art, featured across multiple Hearst titles.
P&G, Maybelline, Equelle, and Sherwin Williams
Created the logo and collateral for a custom-branded event and production, and assisted with day-of photography and content capture.
Good Housekeeping x L’Oréal Paris